Wednesday, November 2, 2011

Rip Curl Catches the Sustainable Wave

Fun and Sustainable

Surfing seems pretty stream-lined. At the most basic it only requires a surfboard and a bathing suit. Actually, the bathing suit is not required, but it is recommended, for various reasons. But like nearly everything, there is still opportunity for surfing to catch the sustainable wave.

Rip Curl knows this and has jumped in. The water may be a rich blue color but Rip Curl's World Tour surf competition in California this November will be shades of green.

Beyond boards and board shorts, they are launching several creative initiatives to bring the benefits of sustainability to the sport. Not least of which is valet service for skateboards. Yes, that's not a typo. Bicycles of course are already accommodated but now skateboards get VIP treatment, too.

On the bigger impact side of things -- the event will be powered by biodiesel from local restaurants, nearly 90% of the waste from the event will be diverted, and the banners and flags will be recycled, also known as upcycled, into "high quality retail goods," according to the event promoters.

Also, surfboards broken during the intense wave carving in the thunderous surf will be repaired and donated to local surf organizations. Traditional sustainable practices will be applied at the event such as water stations to refill bottles and beach clean ups in and around the area.

Seems like there's even more reason to get out there and catch a wave.

Kudos to Rip Curl for making the sustainable move and to Sustainable Surfing for showing them how.

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