Thursday, June 23, 2011
Value of the View
FastCompany recently noted a better way to communicate the plight of the oceans, or at least another good idea -- another useful tool as they say for anyone who has ever tried to convince people that the oceans need help. It is also good food for thought on where motivation sleeps.
According to real estate developer Eric Johnson, the ocean resonates with humans on all levels of Maslow's hierarchy of needs: physiological (because we are above the water, firmly on the earth); safety (a sense of being able to see dangers ahead); love/belonging (we are all connected by shared oceans); esteem (a sense of relief and pride about being alive); and self-actualization/happiness (wanting to celebrate life milestones like engagements and weddings at the ocean).
Whoa, dig the deep real estate guru.
From this we get the enticing headline: Don't Talk About Fish, Talk About Saving Pristine Oceanfront Property
We saw yesterday from the bummer results of the Hong Kong survey that people like me are not doing their job at communicating the plight of the oceans, so this for sure goes right into the toolbox.
Read the whole story here.
Posted by Mike Misner at 3:15 PM